In 2012 the Internet is a powerful medium because the percentage of regular users is very high and, unlike radio and TV, it is interactive. The interactive nature of the Internet makes it the best medium to recruit and involve supporters to help wining the campaign.
A CSS workflow for digital activists
If you build campaign sites, you’ll want them to have a branded look consistent with the campaign design. And that means you (or someone else) has to design the site and create the Cascade Style Sheets (CSS) files. If you know some CSS and you want to do it, but you are not a front-end developer, this article is for you. If you don’t know how to write any CSS, then you might want to come back latter. Continue reading
Digital humanitarianism
The disastrous earthquake in Haiti taught humanitarian groups an unexpected lesson: the power of mobile devices to coordinate, inform, and guide relief efforts. At TEDxRC2, Paul Conneally shows extraordinary examples of social media and other new technologies becoming central to humanitarian aid.
Paul Conneally is the public communications manager for the International Federation of the Red Cross and Red Crescent Societies, and a leader in using digital technologies for humanitarian aid.
Posted in Highlights
Tagged Activism, Strategy
One web with responsive design I
Responsive web design is a group of techniques to create websites adaptable to the user screen size, screen format and input device. The concept was made popular by an article published by Ethan Marcotte in the blog A List Apart in May 2005 . He proposed the use of CSS to adapt webpages to devices instead of building device-specific sites.
Online strategy 101 for non-profits
An online strategy or web strategy is a live document and a tool to help individuals and teams decide on how to run the organization’s online activity. With a clear online strategy the team can focus on what’s important for the organization and it’s mission. It’s a framework to plan, decide and evaluate tools and processes.
Let’s take back the Internet!
Ted Talk by Rebecca MacKinnon on freedom in the Internet. Todays social networks are large companies and millions depend on their services to communicate and voice their political opinion. Large multinationals that own this networks sometimes comply with the demands of dictators to protect this companies economic interests in their countries, and this is a threat to our freedoms.
Posted in Highlights
Tagged Activism, Information, Video
Best blogs for webmasters
To learn more and to keep up with the latest trends, I was following 41 web-related blogs… daily! My interests are web design, marketing, front-end development and digital activism. I used to scan about 120 new posts per day and select just a few to read.
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Posted in Articles
Tagged Information
Online analytics for non-profits: where are you now?
Web analytics is the measurement, collection, analysis and reporting of for purposes of understanding and optimizing web usage. Online analytics extends web analytics and analyses e-mail and social networks. An organization with advanced online analytics decides based on information on users behaviour and avoids relying on faith-based decisions.
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Select a content management system
If your organization is a small charitable, it might need a website but not have the resources to hire consultants to give advice on which content management system (CMS) to use. However, choosing the right CMS is a very important step, one that will determine what can and can not be done in the website.
Roles in digital activism
Online activism campaigns are often deployed by a team. Small or large, it’s members will have to solve many different communication and technology-related problems. This team has often people with many different skills that will assume different roles.
Each team member can assume one or more roles, and the same role can be performed by more than one team member. How the roles are distributed depends on the size and resources available.
