In this this talk Dan Pallotta makes us think about non-profit management and how how NGO’s could have more capacity to solve our problems. Would non-profits benefit from more investment in marketing, advertisement and inovation?
I’m just 40 years old and I feel like a dinosaur every time I remember my first years using the world wide web.
Back in 1996 we used the web with two competing browsers: Internet Explorer and Netscape Navigator. I had to switch between them because some sites only worked in Netscape and others only worked in Internet Explorer.
Large international campaigns may need to set up multilingual websites, but creating a good site in multiple languages is harder than it looks. First because it may involve dozens of editors located in different countries, but most importantly because of the cultural differences between users from different countries. Design is not an universal language it needs to be adapted to the culture of the countrie/language.
Training helps digital activists to be effective and understand the campaign’s issues, goals, strategy and tools. However, classroom training is expensive and many campaigns/non-profits can’t afford it. For many activists traveling to a different region or country isn’t an option either. E-learning comes to the rescue as a cheaper, effective and more scalable solution.
In 2012 the Internet is a powerful medium because the percentage of regular users is very high and, unlike radio and TV, it is interactive. The interactive nature of the Internet makes it the best medium to recruit and involve supporters to help wining the campaign.
If you build campaign sites, you’ll want them to have a branded look consistent with the campaign design. And that means you (or someone else) has to design the site and create the Cascading Style Sheets (CSS) files. If you know some CSS and you want to do it, but you are not a front-end developer, this article is for you. If you don’t know how to write any CSS, then you might want to come back latter. Continue reading
The disastrous earthquake in Haiti taught humanitarian groups an unexpected lesson: the power of mobile devices to coordinate, inform, and guide relief efforts. At TEDxRC2, Paul Conneally shows extraordinary examples of social media and other new technologies becoming central to humanitarian aid.
Paul Conneally is the public communications manager for the International Federation of the Red Cross and Red Crescent Societies, and a leader in using digital technologies for humanitarian aid.
Responsive web design is a group of techniques to create websites adaptable to the user screen size, screen format and input device. The concept was made popular by an article published by Ethan Marcotte in the blog A List Apart in May 2005 . He proposed the use of CSS to adapt webpages to devices instead of building device-specific sites.
An online strategy or web strategy is a live document and a tool to help individuals and teams decide on how to run the organization’s online activity. With a clear online strategy the team can focus on what’s important for the organization and it’s mission. It’s a framework to plan, decide and evaluate tools and processes.